(SNews) – Beer company Anheuser-Busch has provoked a mounting backlash after partnering with transgender Dylan Mulvaney as a brand ambassador for Bud Light.
Mulvaney is a male TikTok star who dresses in women’s clothing.
In recent months, he’s become a poster child of the Democrats’ radical transgender agenda, even being invited to the White House to speak with Democrat President Joe Biden.
As part of its campaign with Mulvaney, Anheuser-Busch created packs of Bud Light that feature his image.
The cans were launched to celebrate Mulvaney spending a year living as a drag queen in public, which he calls his “365 Days of Girlhood.”
The company also shared a promotional video on social media that shows Mulvaney drinking beer in a bathtub as part of the campaign.
“Happy March Madness!!” Mulvaney said on social media alongside a video of himself.
“Just found out this had to do with sports and not just saying it’s a crazy month!
“In celebration of this sports thing @budlight is giving you the chance to win $15,000!
“Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
With the campaign being launched on April 1, many assumed it was an April Fool’s prank.
However, it soon became apparent that it wasn’t a joke.
WATCH:
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
As Slay News reported, music legend Kid Rock responded by sharing a video of himself shooting up several packs of Bud Light.
“F*ck Bud Light!” he declared.
Country music star Travis Tritt followed suit and announced he is boycotting Bud Light from his tour.
A top PR expert also responded by warning that Anheuser-Busch made a huge mistake by teaming up with Mulvaney.
Gareth Boyd, the marketing & PR director at Forte Analytica, says Bud Light lit its brand on fire and has lost touch with its core audience with the ad campaign.
“I really cannot understand their approach for this because their core audience just cannot relate,” Boyd said.
“Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.
“Most U.S. families are exposed to their father drinking the beer, or other family members, but it has never been seen as the cool beer.
“In terms of what they did this year was good, with the Superbowl, but now they’ve come off the back of something really good and lit it on fire.
“Kid Rock is the poster boy for Bud Light, and for someone like him to come out and shoot cans it tells you a lot about the reaction from their core base customers.
“People pouring beer down their sink, it says quite a bit about how out of touch they have been with this campaign.
“If we had been working with them then it isn’t something that we would ever have recommended,” he said.
Now liquor stores are announcing that they have pulled Bud Light from their shelves to join the boycott.
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it's bad.
— T🦅🇺🇸🐊 (@Floridagirl0850) April 5, 2023
The liquor store boycotts have been celebrated on social media and those that have pulled Bud Light seem to be attracting some high-profile new customers.
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it's bad.
— T🦅🇺🇸🐊 (@Floridagirl0850) April 5, 2023
We just refused our #Budlight orders for my liquor store. We are pulling it from our shelves. We are not the only ones according to our reps. They said it's bad.
— T🦅🇺🇸🐊 (@Floridagirl0850) April 5, 2023
slaynews.com/news/liquor-stores-pull-bud-light-shelves-boycott-spreads/
